The Benefit of Voice Overs In Video 

Einar Marketing Video, Small Business Video

  Today we’re going to talk about voice overs for marketing videos. When are they needed? Who does them? And what’s the best voice over for your marketing video? When To Use A Voice Over In Video Production A good voice over can help your marketing video stand out and feel professional. Voice overs are perfect for Explainer or How …

PSA Videos Help Educate Clients

Einar FCPX, Marketing Video, PSA

What Can A PSA Video Do For Your Business? Many businesses suffer from having lots of great information about their business on their website, but don’t realize how that same information could be even more helpful as a short PSA video to their clients, patients, or customers.  By taking the expertise and insight of your industry and conveying it in …

Using Animation To Help Visualize Social Issues

Einar Animation, Motion Graphics, Non-Profit, Video, Video Equipment

Creating Animations For Social Issue Awareness There are some topics that are so complex it seems nearly impossible to convey the message in any form, let alone video. Often that is where animation and motion graphics stand out to be the perfect solution. We recently found ourselves tackling such a topic for Washington Roundtable. The project involved creating an animation …

Challenges When Creating Corporate Marketing Content

Einar Video Production

This past summer we were tasked with the challenge to create content to be used in a corporate marketing production for McDonalds. The logistics of the shoot required filming multiple interviewees with both employees and on the spot interviews with customers to discuss McDonald’s new Signature Craft Recipes menu. Planning To Be Effective  Due to the fact that we would be …